Marketing Strategies for Today's Contractor - Session 1
You opened your business doors less than 5 years ago – congratulations! Are your marketing efforts working? Do you have a website, and if so how are you using it to market your business? Are you considering social media to boost your marketing? In this workshop attendees will discuss the basics of a marketing/advertising strategy and the various components needed to create a Marketing Plan.
Join this session to:
* Learn the difference between "marketing" and “advertising”
* Acquire information about new (and older, proven) strategies to effectively market your business
* Attain knowledge on how to create meaningful content and use it successfully
* Learn from the experiences of others on the advantages and disadvantages of the various forms of advertising.
Instructor: Karen Hall, BIAW Membership Manager