BIAW sponsors weekly Consumer Tips with KOMO’s Herb Weisbaum
June 1, 2021
The Building Industry Association of Washington is sponsoring KOMO’s ConsumerMan, Herb Weisbaum, and his weekly tips for homeowners. The partnership supports our strategic goal to raise awareness and strengthen the positive perception of the residential homebuilding industry in Washington.
The sponsorship runs for 12 weeks from late May through late August. It includes multiple :30 commercials, running throughout the day on KOMO News Radio 1000AM, KOMO News Radio 97.7FM, the KOMO News Stream and KOMO News Radio on Tune-In Radio each week.
Partnership launched May 24
The partnership officially kicked off on May 24 with the following tip:
Five different spots
BIAW is running five different spots throughout the three months, starting with:
- Find BIAW builders, remodelers and associates
- BIAW thanks you for your support through the pandemic
- BIAW’s government affairs efforts to keep new home prices from rising
KOMO will air the two additional spots later this summer. One spot encourages builders, remodelers and associates to join their local associations. The other promotes careers in construction The listenership on KOMO News ranges from 400,000 to 550,000 per week with a focus on 30+ home owners and contractors.